The URAL Text Badge matte vinyl sticker has a luxurious, velvety feel. The matte finish gives the black background a slightly faded appearance compared to the vivid black of the glossy vinyl URAL stickers. This is intentional and pairs well with our matte finish sidecar body colors like Slate Grey! Appropriately sized to be seen yet not be overwhelming and the quality vinyl will retain color for 2-3 years outdoors and many more years on top of that for indoor locations.